Willie Ip is a designer and art director based in New York City. More info +
He currently works at Instagram and Threads within the Product Brand Studio, where he focuses on editorial and branded product experiences. He also teaches Graphic Design I & II at the School of Visual Arts.
Willie received his BFA in Graphic Design from Purchase College, School of Art and Design, and is open to select projects.
Threads by Instagram
Year: 2023
Creative Director: Cynthia Protomo
Design Lead: Brett Itaya
Icon Designer: Jez Burrows
Animation: Dom Han
Producer: Hannah Kealia May
Product Designer: Tarek Younes + More
Apple News
Year: 2021 – 2023
Upon request
Product editorial design
With Davo Moretti, Ben Bours, and Mickey Pangilinan
Lunch Digital
Year: 2019 – Present
Photography: Oppi
What do you think/do at 4:20pm?
Year: 2019
24" × 36" • CMYK
For Sundae School Open Studio
Amazing Magazine
Year: 2019
Nameplate
Amazing Magazine Nº9
Year: 2019
9" × 11" • CMYK
Designed with Peter Fowler
Amazing Magazine Nº8
Year: 2019
9" × 11" • CMYK
Genius × Showtime
Year: 2019
Event for the launch of Black Monday
Animation: Violet Office
Genius IQ/BBQ
Year: 2018
Annual summer concert
Design Team: Willie Ip, Tania Lili, and Christina Lu
Animation: Violet Office
another gallery
Year: 2018
Identity for a gallery in Lower East Side.
With Jeffery Jones
Prickly Pear
Year: 2018
Process: Fontlab
Produced at Typography Summer School, New York
Genius Editorial Illustrations
Year: 2017–2018
Produced for Genius
Mavis Staples Accompanied Print
Year: 2018
12" × 12" • CMYK
Produced for Vinyl Me Please.
Poster for POWRPLNT.
Year: 2018
Set in custom drawn typeface.
A Situation Constructed from Loose and Overlapping Social and Architectural Aggregates
Year: 2016
Studio: Studio Lin
128 pages • 8.89" × 13" • Hardcover
Miu Miu Seoul Opening Materials
Year: 2016
Studio: 2 × 4
Creative Director: Sung Joong Kim
Design Director: Ryan Weafer
Design Team: Willie Ip, JiEun Rim, and Min Choi